Most Recent
advertisement
Marketing TIPS from American Cowman
More Topics
Online Exclusives
- BEEF Daily Blog: NEW! Daily updates from editor Amanda Nolz
- Election 2008: Read our coverage and voice your opinions
- Natural Disaster Coverage: Hurricane Ike
- BEEFtv: Videos from around the industry
- The Briefing Room: BEEF Business Updates
- BEEF News Roundup: Industry news & blog feeds - Updated Daily!
- BEEF Cartoons: Need to brighten your day?
- South America Study Tour: Travelogue and photos
- The BEEF Mailbag: Share your Viewpoint!
Beef-Checkoff Initiatives Approved On Tighter Budget
The Beef Promotion Operating Committee (BPOC) this week funded a total of 42
program proposals with beef-checkoff dollars for Fiscal 2008. But a tight budget
forced the committee to reject $1.8 million in proposals to stay within the
Cattlemen's Beef Board's (CBB) $46.8-million national program budget for the
coming year. BPOC consists of 10 producer members of the Cattlemen's beef Board
and 10 producer reps from the Federation of State Beef Councils.
Earmarked expenditures include:
- $22.8 million for promotion.
- $7.4 million for research in beef safety, product enhancement, nutrition and
marketing.
- $6.3 million for consumer information.
- $2.4 million for industry information.
- $5.25 million for foreign marketing.
- $2.3 million for producer communications.
BPOC-authorized programs must be approved by USDA before any money can be spent. Each checkoff contractor works on a cost-recovery basis and is subject to ongoing audits by CBB and USDA.
-- Cattlemen's Beef Board news release
Want to use this article? Click here for options!
© 2008 Penton Media Inc.























