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Third-Party Verification Is Key
"We found third-party certification (TPC) of preconditioning claims (certified vaccination and at least 30 days weaning claims) receives a significantly higher premium than similar uncertified claims (both in statistical and economic sense)," say Iowa Beef Center (IBC) researchers. "The difference exceeds the unit-participation cost of TPC on average. This shows the TPC in preconditioning claims is supported in the market. It also shows significant value can be lost if information isn't trusted and/or not delivered to the market, even if all work is really done."
This is based on recently published results of an IBC study examining 105 sales in nine Iowa auction markets between Oct. 20, 2005, and Feb. 24, 2006. Researchers looked at such market variables as sex, lot size and all of the rest, but also constructed the study to look at price differences between calves preconditioned and documented in various ways.
Overall, this is what they found when comparing to a base lot defined as a heifer, dehorned, non-black, not fleshy, healthy and clean calves without vaccination and weaning claims:
In summary, say the researchers, "More practices and information receive a higher premium than less, and third-party certification is worth more than the seller's claim."
You can find complete details at: www.iowabeefcenter.org/content/IBC30.pdf
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