Cattle Market Update
From Steve Kay, editor and publisher of Cattle Buyers Weekly. Catch a roundup of each week’s cattle-market activity every Friday afternoon! View the market review now!
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Marketing
Trailblazer Award duo: Doc & Connie Hatfield
When BEEF editors launched our annual Trailblazer Award back in 1994, we wanted to honor, first and foremost, producers. Our aim was to recognize the...
English Beef Industry Fighting Back Against Detractors
England's red meat industry has relaunched www.meatandhealth.com, a website designed to remind consumers and health professionals that red meat is a great...
The Naturals | Doc & Connie Hatfield are 2009 BEEF Trailblazers because they listen to the consumer
Connie Hatfield tells the story of how a fitness trainer turned her and husband Doc's lives around. But it isn't a tale about working toward a beach-worthy...
United For Quality
With branding complete and his cow-calf pairs turned out to pasture, Carl Sanders directs his production focus to ensuring his calves put on weight. Since...
Direct Connections
and are what experts advise producers to do in this climate of high inputs and a topsy-turvy cattle cycle. But how does one go about adapting to change...
BEEF alliance 2009 yellow pages
2009 marks BEEF magazine's 12th annual listing of industry alliances.In this special section, 31 programs are detailed categorized by consumer-based programs,...
The Take On Value-Based
While many in the industry dither on their participation in and the payoff of value-based marketing programs, those actually playing the game tend to...
Whacking liberty
Stop me if you've heard this before: Certain types of forward contracting agreements have become ripe for price manipulation. This is because a growing...
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From Our Columnists
Advocate or Perish
"While the affluent nations can certainly afford to adopt ultra low-risk positions toward new advances in agricultural science and technology, and pay...
Don't Market Like 2008
Many ranchers' first inclination in marketing their 2009 calves is to base it on their 2008 calf crop experiences. That could be a serious mistake...
No Silver Bullet
I was so impressed with Richard Roth's letter to the editor that I thought it deserved some follow-up...























