Studying how animals communicate will not only improve your business internally, but also your image with the public.
Cattlemen often analyze practices based on the return on investment (ROI), but usually they’re only talking about money.
Tom Noffsinger, veterinarian and low-stress animal handling specialist from Benkelman, NE, says working cattle can prove an old equation: investing a little more time early on then can have significant payoffs down the road.
“People can enhance the genetics in these animals, but we can have caregiver impact that actually takes away from that potential,” says Noffsinger, who spoke at the Feeding Quality Forum in November.
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