One of the hottest emerging markets for U.S. pork and beef exports is the Philippines, where the 10th annual World Food Expo 2010 was recently held at the Manila World Trade Center. The event attracted more than 50,000 visitors from the region, including about 35,000 food-industry representatives.

With support from the pork and beef checkoff programs and the USDA Market Access Program (MAP), this was the U.S. Meat Export Federation's (USMEF) second time at the World Food Expo – one of 820 exhibitors participating.

The Philippines’ election of new president Benigno Aquino III, who was sworn in June 30, has helped generate further optimism and momentum for the country’s growing economy, according to Joel Haggard, USMEF senior vice president for the Asia Pacific region. Haggard said the growth and maturation of the Philippines’ foodservice and retail sectors create a wide variety of opportunities for U.S. pork and beef.

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