Lotte Mart, the third-largest retail chain in South Korea, recently launched sales of U.S. T-bone steaks at 85 locations across the country. This marks the first time this cut has been offered in the retail sector since Korea resumed imports of U.S. beef.

“The reintroduction of T-bones really demonstrates the traction U.S. beef is regaining in Korea,” said Junil Park, U.S. Meat Export Federation (USMEF) Korea retail specialist, contractor to the Beef Checkoff Program. “Consumer acceptance of U.S. beef has become much more widespread as the result of positive imaging, aggressive promotion and USMEF’s collaborative efforts with suppliers, importers and retailers.”

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