Either driven by saving money, getting the most for their protein dollars, or learning more about the foods they choose, consumers want more information at the meat counter, a SupermarketGuru poll concludes.

SupermarketGuru surveyed a consumer panel on whether they felt confident when buying meat in the supermarket. Of respondents, 18% said they feel confused, 26% feel confident, and 57% were somewhere in the middle.

Panel participants were asked if they tend to buy the same cuts of meat over and over again; 85% said yes. Of those 85%, 67% said they did so because “they know how to prepare them.” Of panel participants, 36% said they don’t understand the differences between top round, bottom round, loin, shoulder, etc., how these cuts should be cooked and eaten, and what they're worth. Meanwhile, another 29% said they “aren’t sure” they understand the differences between cuts, their preparation and value.

SupermarketGuru.com says supermarkets have an opportunity to attract shoppers to more products in the meat case by offering guidance. And the survey indicates shoppers want that assistance.

Ninety-three percent of the panel said they would like the supermarket to explain the different cuts in signs or brochures near the meat display. And 74% say they would probably experiment with different meat cuts if they had help from their store in selecting products.

See the entire article at: http://www.supermarketguru.com.