While cattlemen realize some of the most rewarding times in the history of their industry due to unprecedented price levels, they may need to guard against complacency as there are several factors that could threaten that status. What if interest rates increased by 2%? What if the U.S. dollar increased in value? What if feeder and fed cattle prices moderated? What if input costs continue to increase? A mini-conference set for the Mitchell Regional Extension  Center will address these concerns.
 
“Cattle Marketing: An Explorative Approach” will look at alternatives to standard marketing programs. Groups from across the Midwest will provide information on their programs including: Samson PVP, NE; Creekstone Farms, Arkansas City, KS; South Dakota Certified Beef; Superior Livestock, Texas and Colorado; and Mitchell Livestock/National Auction Market Association. These programs enable cattlemen to explore slightly different approaches to marketing calves and fed cattle.
 
A local producer panel will also provide documentation of the value of partnering with these marketing agencies. Panelists will share their first-hand experiences working with these resources in marketing their cattle and the potential stability the programs brought to their operation.
 
Panelists will discuss programs which include; age and source verification; non-hormone treated cattle (NHTC); natural; South Dakota Certified; visually branded; or Vet Quality Assurance (VQA) and "Vac" programs. For participation, some function through veterinarians or auction markets, while others work through process-verified programs (PVPs) or other third-party verifiers.
 
11:30 a.m. - Registration and noon lunch
12:30 p.m. - Developing a New Mindset; Nathan Franzen, First Dakota National Bank
12:50 p.m. - What If Numbers, South Dakota Center For Farm/Ranch Management Specialists
1:15 p.m. - Exploration of Marketing systems; Samson PVP, South Dakota Certified
Superior Livestock, Creekstone Farms, Mitchell Livestock/National Auction Market Association and Producer panel
SDSU Ice Cream break
Question and answer session
4:30 - Closing comments Delete this schedule

Attendance is limited to the first 100 registrants. A pre-registration fee of $25 is required for attendance and is due by May 22 to the Mitchell Regional Center, P.O. Box 610, Mitchell, SD, 57302 (605-995-7378). Checks should be made payable to SDSU Extension. The Regional Center is located at the Mitchell Technical Institute north campus, 821 North Capital Street, across from the high school.

For further information contact: Jack Davis, SDSU Extension economics field specialist, 605-995-7378 or Jack.Davis@sdstate.edu; Heather Gessner, SDSU Extension livestock business management field specialist, 605-782-3290 or Heather.Gessner@sdstate.edu; Heather Larson, SDSU Extension  cow-calf field specialist, 605-995-7378 or Heather.Larson@sdstate.edu; or Jim Krantz, SDSU Extension cow-calf field specialist, 605-995-7378 or Jim.Krantz@sdstate.edu.

As a companion program, youth ages 8-18 are invited to attend a "You Be the Buyer" Learn about Steers and Steaks program that will be held at the same location and time.
 
Training sessions will include: cattle evaluation for carcass traits, cattle auction, beef carcass fabrication, animal handling, the final product, and economic overview. A break for SDSU ice cream is included. A registration fee of $5, payable at the door, covers the noon lunch and all materials.