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If you’ve attended a cattle meeting in the last few years, you may have seen Ron Gill put on a low-stress cattle handling demonstration. Regardless of the venue and regardless of the cattle he works, his message remains constant—low-stress cattle handling pays. Not only do cattle producers have a responsibility to themselves and to the consumer who will enjoy the beef he or she produces to handle the cattle humanely, but the performance boost that low-stress cattle handling provides, particularly in allowing the animal to better utilize vaccines, makes it worthwhile.