MAHINDRA USA OPENS DOORS TO NEW HEADQUARTERS

Number One Brand Consolidates Corporate, Production, and Parts in New Houston Home

HOUSTON (October 04, 2011) –Mahindra USA, a wholly-owned subsidiary of Mahindra & Mahindra LTD., the number one selling tractor in the world, demonstrated its continued commitment to the North American market and its home in Houston with a ribbon-cutting ceremony to mark the relocation of its corporate headquarters, national parts distribution center and production to one facility. The new headquarters is a 135,000 square-foot, class A corporate facility that includes 4/5 acre of open yard in northwest Houston, the company’s North American home since 1994. Mahindra & Mahindra Vice Chairman and Managing Director Anand Mahindra and Harris County Judge Ed Emmett joined Mahindra USA President Mani Iyer and Vice President Cleo Franklin in addressing the crowd and marking the official opening of the new site.

“This move signifies Mahindra’s commitment to the North American market,” said Mahindra. “This new, state-of-the-art class A corporate facility will provide the type of working environment that is truly commensurate with being the #1 selling tractor in the world.”

Mahindra USA, Inc. enjoys an extraordinarily high level of customer satisfaction due to an unequalled commitment to quality. A recent study found that 98% of Mahindra owners were likely to recommend Mahindra to their friends and family.

Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 12.5 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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