MAHINDRA USA LAUNCHES 13 NEW MODELS FOR 2011 SEASON

Power, Reliability and Style Make These Tractors Stand Out HOUSTON (July 30, 2010) – Mahindra USA, the leader in affordable, high-quality farm equipment, continues its commitment to provide hard-working, high value tractors in the United States with the launch of 13 new models for the 2011 season. The new models that are launching are: 4035 4WD PST, 4035 4WD HST, 5035 4WD HST, 5035 4WD PST, 3016 4WD Shuttle, 3016 4WD HST, 3616 4WD Shuttle, 3616 4WD HST, 3616 4WD Shuttle Cab, 3616 4WD HST Cab, 5530 2WD with Synchro-shuttle, 6530 2WD with Synchro-shuttle and the 7060 4WD Cab. The new models will be available in limited quantities this Fall.

“These new workhorses will provide consumers with the perfect machines for everything from basic chores around the farm to landscaping,” said Mike Hilderbrand, Vice President of Marketing & Organizational Development for Mahindra USA. “We are adding two more cab models in 36 HP and 70HP versions, beefing up our 30 Series 2WD utility tractors with Synchro-Shuttle functionality, and rounding out our popular 35 Series compact tractor line with HST and Power Shuttle options. When combined with our 5-Year powertrain warranty and our available 0% APR financing, this represents the most powerful value package available to tractor buyers today.”

Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA Farm Equipment Sector

Houston, Texas-based Mahindra USA Farm Equipment Sector (www.mahindrausa.com) is a wholly owned subsidiary of Mahindra & Mahindra LTD, and part of Mahindra & Mahindra’s Farm Equipment Sector (FES) – the largest tractor company in the world by volume.

Mahindra USA’s Farm Equipment Sector began selling tractors in the USA in 1994 and has grown rapidly due to high customer satisfaction and through customer referrals. Mahindra USA’s Farm Equipment Sector has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.

About Mahindra and Mahindra, Farm Equipment Sector

Farm Equipment Sector (FES) is a part of US $8 billion Mahindra and Mahindra group, and is the largest tractor company in the world by volume. For the past 26 years, FES has maintained its leadership position in the domestic tractor industry and is amongst the top three tractor companies in the world with operations in 35 countries.

FES has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. FES has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

In its quality journey FES has won the Deming Application Prize in 2003, followed by Japan Quality Medal in 2007. It is the 20th Company in the world and only the 2nd company in India to achieve this distinction.

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