Only 2-3% of shoppers say they look for country of origin when buying meat, produce or seafood, according to “U.S. Grocery Shopper Trends, 2005,” the latest annual trends survey by the Food Marketing Institute.
The survey found the top three features consumers consider important in a primary supermarket are high-quality produce and meats, and a clean, neat store. On average, consumers visit the grocery store 2.2 times/week and spend an average of $92.50/week/household.
In addition, the survey found supermarkets are still by far consumers' No. 1 choice for buying groceries, followed by super centers, conventional discount stores and warehouse club stores.