Beginning this month, BEEF magazine bolsters its beef industry coverage for commercial cow/calf producers with a new weekly online publication delivered each Friday. Called BEEF Cow-Calf Weekly, the electronic newsletter is free and designed to add further depth and timeliness to the coverage you receive each month on the pages of BEEF magazine.

About 10,000 of our more than 100,000 monthly readers will receive the premiere issue of BEEF Cow-Calf Weekly, which debuts July 5. Our plans are to add tens of thousands more as the year progresses.

If you'd like to receive BEEF Cow-Calf Weekly every Friday, register on the BEEF Web site at www.beef-mag.com. As an added incentive for registering, your name will be placed in a drawing for one of 25 limited-edition, signed and numbered Western art prints by artist Mick B. Harrison.

Entitled “Worth Four Good Men,” this 24 × 18-inch image is a tribute to hard-working, indispensable cow dogs and depicts a herding scene on the shores of South Dakota's Missouri River. Each a $100 value, the 25 prints will be awarded via a drawing of all BEEF Cow-Calf Weekly subscribers through the month of July.

BEEF Cow-Calf Weekly is designed specifically for busy readers in the commercial cow/calf production segment. The information will be delivered in condensed, quickly read and digestible items that get to the point fast. In addition, we'll offer links for those who want more detailed information on a particular issue.

To bolster this effort in delivering high-quality coverage with impact every week, we've retained the services of Troy Marshall as a contributing editor in the project. A long-time beef industry writer and the editor of Seedstock Digest, Marshall will provide insight and analysis each week on news and trends impacting the U.S. cow-calf segment. In addition, our regular BEEF magazine editorial staff also will contribute to the effort each week.

This one-of-a-kind newsletter service is free to readers. It's made possible through the sponsorship of five beef industry firms and organizations. These include Pfizer Animal Health, Vermeer Mfg./McCormick, the American Angus Association, the American Gelbvieh Association and the American Hereford Association.

BEEF Cow-Calf Weekly is our latest effort in delivering the latest and best information to our beef industry readers. Go to www.beef-mag.com, sign up, check it out and let us know what you think. Not only will you find more of the cow-calf segment information and analysis you need and are looking for, but you may be among the 25 July subscribers who win a beautiful, limited-edition art print for their home or office.

A Must For Stockers

It's been a year now since BEEF and the folks at Kansas State University (KSU) partnered on and debuted the world's best Internet site for stocker cattle management information — www.beefstockerusa.org. First-year usage of the site has been impressive and continues to grow along with the repository of the most and latest information on stocker management available.

If you're a stocker operator interested in profitability, don't miss KSU's 2002 Beef Stocker Profitability Conference Sept. 20 in Manhattan. The conference offers practical and proactive information and management tips to help you optimize your stocker operation and prepare for an uncertain future. Pre-registration is $30, $40 at the door.

For more information, contact Lois Schreiner at 785/532-1267 or lschrein@oznet.ksu.edu or check out the full program at www.beefstockerusa.org. Lodging should be reserved by Aug. 19 by calling 785/539-5311.