The Red Angus Association of America (RAAA) tagged and marketed almost 100,000 calves last year under its Certified Red Angus (CRA) feeder calf program. Marked with the program's yellow tag, the calves are genotypically identified to create value-based marketing opportunities for producers, RAAA says.
CRA is a USDA-approved and audited, genetically and source-verified feeder calf program. Thus, producers using Red Angus genetics can enroll their cattle to take advantage of unique marketing opportunities through special Red Angus Feeder Calf auctions or Red Angus highlighted lots in major video auctions, says Greg Comstock, RAAA marketing programs coordinator.
In addition, the yellow tag offers access to the Angus America grid, which pays branded product premiums on Red and Black Angus cattle with no differentiation in value for hide color. To learn more, visit www.redangus1.org or call RAAA at 940/387-3502.