Canada's government contributed $50 million to the Canadian Cattlemen's Association's “aggressive marketing campaign to reclaim and expand markets” for Canadian beef. Canadian Ag Minister Andy Mitchell said, “The uncertainty created by the closure of many borders, including that of the U.S. to Canadian live cattle, makes it imperative that we accelerate our efforts to regain and expand our markets.”

The campaign is designed to help increase the demand for Canadian beef as a result of Canada's efforts to increase its slaughter capacity. The Canadian government has committed $54.6 million to support loans for “building and expanding” slaughter and processing facilities, which will increase Canada's slaughter capacity.