Swift & Company (formerly ConAgra) is replacing the Armour brand with Swift Premium, utilizing the century-old Swift name and featuring the bright red Swift “ball” logo with bold Swift Premium name. Retail shoppers in select markets will begin to see a new line of Swift Premium beef and pork products in their meat cases, as part of the company's new “A Fresh Approach To Meat” campaign. The new Swift Premium products include Swift Premium® Guaranteed Tender Pork, Swift Premium® Guaranteed Tender Pork and Beef® — Seasoned and Marinated, Swift Premium® Classic Beef and Swift Premium® Black Angus Beef.