John Deere Partners with Ag Council to Celebrate American Agriculture

Annual Ag Day recognizes agriculture’s role in building a stronger U.S. economy and providing food, fiber, and fuel to a growing world population

Lenexa, KS – January 26, 2011 – John Deere announces that, once again, it will partner with the Agriculture Council of America (ACA) and other industry partners to sponsor National Ag Day, which will be celebrated Tuesday, March 15th, in Washington D.C.

“Ag Day was created to recognize and celebrate the contribution of agriculture in our everyday lives,” says Barry Nelson, manager, media relations, John Deere. “This year, on March 15, high-profile events will be held in Washington, D.C., for legislators, government officials, and industry leaders to focus public attention on the important role that farmers and ranchers play in providing an abundant, safe, and affordable supply of food, fuel and fiber.”

Across the nation, throughout the week (March 13-19), other activities by local agricultural groups will help educate all consumers, particularly young people, of the importance of American agriculture.

“Today more than ever, agriculture plays an important role in the U.S. economy by providing millions of jobs, improving our balance of trade and reducing our dependence on foreign energy sources,” says Nelson. “As a long-time leader in agricultural equipment, innovation, and technology, John Deere supports the National Ag Day program and is proud to help publicize the many good things farmers and ranchers provide to people around the globe.”

According to the ACA, the National Ag Day program increases awareness of production agriculture encourages the consuming public to:

• Understand how food and fiber products are produced.

• Appreciate the role farmers and ranchers play in providing safe, abundant and affordable products.

• Value the essential role of agriculture in maintaining a strong economy.

• Understand the need for production agriculture to feed and fuel a growing global population.

• Acknowledge and consider career opportunities in the agriculture, food and fiber industry.

In addition to public service announcements and other educational programs, the ACA, John Deere, and other industry partners will sponsor students to attend the Washington D.C. events. Representatives from FFA, 4H, AFA, the Consortium, and Student NAMA will visit with legislators, participate in a mix-and-mingle luncheon, and attend special events throughout the day.

For more information on Ag Day and the many events that will take place, visit www.agday.org.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere (www.JohnDeere.com) has delivered innovative products of superior quality built on a tradition of integrity.

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