Innovation Drives Massey Ferguson to Top Technology Award

Farm Industry News Recognizes MF5400 Series Tractor

Duluth, Ga. (February 13, 2009) – Rugged durability, reduced emissions and higher fuel efficiencies are just some of the factors that have earned the Massey Ferguson 5400 Series mid-range tractor the coveted 2008 FinOvation award. The Farm Industry News honor is bestowed upon the most innovative products coming to market, based on reader interest.

"This type of recognition is extremely gratifying to all of us involved in the 5400 Series," said Kyle Leymann, product marketing specialist, Utility, Mid-Range and Specialty Tractors, Massey Ferguson. "It is a reflection of what we consider the ultimate goal of our relationship with our customers: trust and reliability."

The Massey Ferguson 5400 Series mid-range tractors were introduced in 2008 with new features inside and out. Online interest in these models was significant: the video about the new changes in the series was one of the most viewed on Farm Industry News TV last year.

The eight models within the 5400 Series feature the advanced technology of the new Tier III engines, which reduce emissions and deliver higher fuel efficiencies, without sacrificing the power and durability that has been a hallmark of the Massey Ferguson mid-range tractors. The 16F x 16R Dyna-4™ semi-powershift transmission also distinguishes the 5400 Series from the rest of the mid-range market. Four speeds, four ranges, without having to use the clutch, provide the operator with a range of options.

"Farmers can't afford to breakdown when they have livestock to be fed, yards to clean or hay to bale. Our customers asked for a reliable and rugged tractor," Leymann said. "These tractors are designed to outlast and outwork the competition with a power train engineered to handle 50% more power than even these powerful Tier III engines produce."

For more information on the Massey Ferguson 5400 Series, go to www.masseyferguson.com.

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