For the first time ever, the Cattle Industry Convention & NCBA Tradeshow is releasing a smartphone app for its 2012 show to be held Feb. 1-4 in Nashville, TN. Available for the iPhone, Android and BlackBerry, the Cattle Industry Convention & NCBA Tradeshow App (CIC&NCBA) will give its users access to everything the largest cattle convention has to offer – before, during and after the show.

Developed by BEEF magazine for NCBA and sponsored by Pfizer Animal Health and Quality Liquid Feeds, the CIC&NCBA mobile app includes a complete list of the show's exhibitors, sessions and speakers, including a map to navigate the show. In addition, marketing materials in a pdf format will be available from sponsors, along with text alerts and helpful tips about using the app. The app also allows users to search for activities and things to do in Nashville.

The NCBA app will allow attendees to plan in advance by selecting meetings, events and booth visits to place on their personalized calendars. It will also provide trade show contacts and exhibitor descriptions, in addition to profiles of meeting activities and a place for users to take notes.

Social media will also be incorporated into the app to connect attendees using the convention hashtag #NCBA12. To find out additional information about the show, you can connect with National Cattlemen’s Beef Association by following them on Facebook and on Twitter at @BeefUSA. Make sure to also follow updates from BEEF magazine staff at @BEEFmagazine.

The free application can be downloaded by searching "CIC&NCBA" in the Apple Store, Android Market and BlackBerry’s App World. You can also download it and find more information here.