If you believe that your beef is worth more with a "U.S. origin" label for the consumer, you can already do that without COOL or any help from the NCBA. The secret is to develop your own specifications, such as the cattle origin, their breed, how they were raised, and so on that increases the product value to the consumer, and submit a proposed label with these terms to the USDA AMS for approval...</p>
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How USDA Report Will Impact Crop Prices
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