IDEXX Launches The IDEXX Bovine Pregnancy Test

A simple laboratory test for identifying open cows early and accurately

WESTBROOK, Maine, USA, August 9, 2011 — IDEXX Livestock and Poultry Diagnostics announces the worldwide release of the IDEXX Bovine Pregnancy Test—a test whose early, accurate results help shorten calving intervals and improve reproductive performance for dairy and beef producers.

The IDEXX Bovine Pregnancy Test accurately detects pregnancy-associated glycoproteins (PAGs) in serum or EDTA plasma just 28 days after breeding and without interference from a previous pregnancy as early as 60 days after calving. Because laboratories can run this easy-to-use ELISA in only 2.5 hours,veterinarians can count on the fast, accurate results they need to

identify open cows quickly—and with confidence.

“Early, accurate and more frequent identification of open cows allows veterinarians to help producers shorten their calving intervals. And because this is a lab-based test, veterinarians can expand their services by working in partnership with producers, asking them to send in blood samples between veterinary visits to help identify open cows and optimize reproductive performance even when the vets cannot visit a farm in person,” says Olivier te Boekhorst, Vice President and General Manager, Livestock and Poultry Diagnostics. “This means more efficient milk production for dairy operations, more uniform calving for beef operations and, overall, more profitable operations.”

With the IDEXX Bovine Pregnancy Test, IDEXX is expanding its offerings, applying the proven science, expertise and technology from its diagnostic testing to a new challenge—improving reproductive performance. This test will be offered through local livestock laboratories worldwide.

For more information about the IDEXX Bovine Pregnancy Test, please visit idexx.com/reproduction, or contact Dr. Christoph Egli, IDEXX Bovine Product Line Manager, at christoph-egli@idexx.com.

IDEXX Bovine Pregnancy Test Available Worldwide

About IDEXX Livestock and Poultry Diagnostics

For more than 25 years, IDEXX Livestock and Poultry Diagnostics has focused on improving the health of the world’s food animals. Personnel around the globe work closely with customers, key opinion leaders, regulatory officials and agency heads to set up diagnostic testing programs. Rigorous quality control includes ISO certification and approvals from the USDA and international regulatory agencies that ensure quality, repeatability and reliability of test results. A global distribution network, an intimate knowledge of local conditions and languages and a seasoned, experienced staff make IDEXX uniquely qualified to provide laboratories, veterinarians and producers with diagnostic tests and technologies they can trust. The IDEXX portfolio addresses more than 50 pathologies affecting bovine, small ruminant, porcine, poultry and equine species.

About IDEXX Laboratories

IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 4,800 people and offers products to customers in over 100 countries.

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