IDEXX Introduces The SNAP® BVD Test For Bovine Viral Diarrhea Virus

Allows veterinarians to detect persistently infected cattle in just 20 minutes

WESTBROOK, Maine, August 11, 2011— IDEXX announces the launch of the IDEXX SNAP® BVD Test in the United States. This simple on-farm or in-clinic test detects bovine viral diarrhea virus (BVDV) antigen in just 20 minutes using large ear-notch samples. Veterinarians can use the test to quickly determine the status of individual animals or as part of a BVDV herd management program to help control the spread of BVDV in dairy and beef herds. The SNAP BVD Test uses proven ELISA

technology and is the first IDEXX rapid assay for livestock disease.

“The SNAP BVD Test gives veterinarians a proven tool to initiate the BVDV conversation with their clients,” says Frank Winslow,

Senior Worldwide Marketing Manager for IDEXX Livestock and Poultry Diagnostics. “This simple 20-minute test lets them determine

the status of any new introduction to a herd, including newborn calves and replacement heifers, and either quarantine an infected animal or confidently allow an uninfected animal to join the herd.”

“BVDV costs U.S. beef and dairy producers more than $30 a head, even after a herd has been vaccinated,i” says Olivier te Boekhorst, Vice President and General Manager, IDEXX Livestock and Poultry Diagnostics. “Reduced feed conversion, lower milk yields, reproductive problems and increased mortality are just a few of the side effects that damage herd productivity. Veterinarians can use the SNAP BVD Test to identify the source of the disease—persistently infected, or PI, cattle—and quickly alert producers to remove them from the herd.”

The speed and simplicity of the SNAP BVD Test make it easy for veterinarians to design a complete management program to minimize the impact of BVDV. IDEXX recommends veterinarians work with clients to determine the BVDV status of herds using high-volume testing at a local laboratory, followed by testing of all new introductions with the SNAP BVD Test as part of a biosecurity program.

The IDEXX SNAP BVD Test is now available in the United States and other countries. For more information, visit idexx.com/snapbvd or contact Lisa Lemieux, North American Livestock Sales Manager at 1-207-556-4376.

About IDEXX Livestock and Poultry Diagnostics

For more than 25 years, IDEXX Livestock and Poultry Diagnostics has focused on improving the health of the world’s food animals. Personnel around the globe work closely with customers, key opinion leaders, regulatory officials and agency heads to set up diagnostic testing programs. Rigorous quality control includes ISO certification and approvals from the USDA and international regulatory agencies that ensure quality, repeatability and reliability of test results. A global distribution network, an intimate knowledge of local conditions and languages and a seasoned, experienced staff make IDEXX uniquely qualified to provide laboratories, veterinarians and producers with diagnostic tests and technologies they can trust. The IDEXX portfolio addresses more than 50 pathologies affecting bovine, small ruminant, porcine, poultry and equine species.

About IDEXX Laboratories

IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 4,800 people and offers products to customers in over 100 countries.

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