Hay Bales Communicate Data Through New Holland CropID™ Technology

NEW HOLLAND, Pa., (Oct. 5, 2009) – New Holland Agriculture today reaffirmed its leadership in hay and forage technology with the launch of CropID™, an individual bale identification system for large square balers.

Using Radio Frequency Identification (RFID) technology, the CropID™ system gathers detailed information about each separate bale and stores it in a microchip that attaches to the twine.

This innovation enables commercial growers to uniquely tag and sort bales based on a wide range of criteria, so that shipments or storage can be arranged according to the hay types that best meet the clients’ needs. Identifying quality, moisture content, or other characteristics of specific bales is now a simple process, allowing growers to easily decide which bales are the best match for specific customers, or need to be set aside for further curing.

“The wealth of data provided by the CropID™ system offers a vast array of benefits that have a great value to both the farmer selling the bale and the customer purchasing it,” said Michael Cornman, New Holland Dairy & Livestock Marketing Segment Leader. “The system provides accurate documentation of bales for resale, the exact weight of bales for loading and shipping purposes, the ability to monitor and manage inventory via computer, and it provides customized records for customers.”

In addition to helping growers keep shipments and stacks consistent, the CropID™ system also has several other uses, such as tracking the amount of hay on hand from each field and cutting.

The CropID™ system works by encasing a microchip and its antenna in a tag that’s wrapped around the twine as the bale is tied. A precision information processor stores the bale’s information, which includes the bale number, the field number or name, the date and time it was baled, the high and average moisture content, the amount of preservative applied, if any, and the bale weight.

CropID™ bale tags can then be read by a hand-held scanner that shows information on a screen when held within five feet of a tag. The scanner can also be docked on a loader with the screen visible to the operator. The loader-mounted scanner has additional antennae and reads tags on up to three bales at a time at a distance of up to 10 feet without actually seeing the tag. The scanner creates lists of bales made in each field, and a removable USB memory device can be used to download the lists to a computer.

For hay producers, the verifiable records provided by the CropID™ system provide paybacks including increased customer satisfaction and the potential for higher sale prices. New Holland continues to work on further enhancements for the system.

About New Holland

New Holland is a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment. Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America.

For more information on New Holland products, contact your local New Holland dealer or visit the New Holland Web site at www.newholland.com/na.

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For more information, contact:

610-621-2253

contact@newhollandmediakit.com

High-res images are available for download in the Image Library section under "Haying Equipment" of the New Holland Online Media Kit at www.newhollandmediakit.com

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