April 22 will mark the 40th anniversary of Earth Day and once again, the beef checkoff’s issues management and producer communications teams are helping cattle farmers and ranchers across the country share their environmental sustainability message with consumers. This year’s Earth Day campaign highlights the tradition and longevity of cattlemen’s environmental stewardship practices and reinforces cattlemen’s geographic diversity yet unity around being “green” with the resources in their area.

“Each and every one of us is unique – whether it be that we’ve been in the business for 40 years, that we’re 12th generation farmers, or that we have special environmental stewardship practices in place – everyone who plays a role in the beef industry has a story worth sharing,” says Mike Stahly, backgrounder and cow/calf producer from Cavour, S.D., and chair of the industry’s Issues Management Subcommittee. “So as the nation celebrates with us on April 22, farmers and ranchers can be proud to know we celebrate EVERY day as good stewards of our environment – we just need to share that message with consumers.”

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