GENETRUST Appoints Marketing Director

Craig Green who has served GENETRUST in a part time capacity as marketing director while also serving as President of Chimney Rock Cattle Co. has accepted the full time position as marketing director for GENETRUST.

GENETRUST held their annual partnership meeting on Jan. 21st in Dallas Texas. The partners reviewed the last fiscal year’s financials and the overall progress that GENETRUST has made in its short three years in operation.

Registered bull and female sale as well as commercial female sales have been on a steady increase. Demand for GENETRUST Brangus cattle has seen a steady increase despite the devastating drought conditions that have affected much of Texas, Oklahoma and New Mexico in addition to other parts of the country.

GENETRUST has observed increased interest and growth in their customer base not only in the traditional hot humid climates of the south and southeast but also the northwest and central regions of the US. In addition, the demand for exportable semen to Central and South America, Australia, and South Africa has shown excellent potential.

The GT partners feel strongly that the Brangus breed has a tremendous future within the beef cattle industry. The partners agreed that to meet increased demand, have the ability to service their customers and expand their marketing opportunities it was necessary to increase its personnel to allow the time needed to accomplish these endeavors. Craig Green who has served GENETRUST in a part time capacity as marketing director while also serving as President of Chimney Rock Cattle Co. has accepted the full time position as marketing director for GENETRUST as GT proceeds forward to implement plans to better serve, expand, and stay in contact with our customer base.

Bill Davis owner of Chimney Rock Cattle Co. had this to say.  “Everyone at CRC is very excited about this new opportunity for Craig. He and Vern Suhn have done a great job nurturing GENETRUST to this next step. We at CRC are very appreciative of Craig’s hard work and dedication to building one of the premier Brangus herds in the country. We look forward to many years of working side by side with Craig and all the GENETRUST partners as we continue to build our brand and bring our friends in the Brangus breed the best genetics possible.” 

Craig, as well as all of us at GENETRUST,  would invite you to contact us if we can be of any service to you regarding Brangus cattle and the beef cattle business. Two sales are scheduled for the spring of 2012. The first at Suhn Cattle Co. on Mar. 27th where 150 Brangus and Ultrablack bulls plus 25 Angus will sell and the second at Cavender’s Neches River Ranch, Jacksonville, TX  the 28th of April where 150 registered Brangus females and 200 commercial females will sell. Craig Green can be reached at 870.834.1976 or craig@genetrustbrangus.com.

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