Problems viewing videos?
Download latest Flash Player
The Maddux family has been ranching in the Nebraska Sandhills for four generations. Along the way, they learned a thing or two about innovation and genetic improvement, which earned the Wauneta, NE operation the honor of being named the 2012 Beef Improvement Federation Commercial Producer of the Year. Here, John Maddux describes their opinion of the ideal cow and how a sound breeding program helped them achieve that goal.