Gardiner Angus Ranch, Ashland, Kansas, recently launched a series of educational videos available on their website at www.gardinerangus.com. The series titled Customer Connections, “Our Customers Speak,” was developed in response to years of listening to customers and answering questions regarding the use of data management and science and technology in making genetic evaluation decisions. Topics range from “best practice” breeding, managing input cost and using data to improve carcass quality.
The video series is ongoing and new videos will be launched on www.gardinerangus.com periodically. Beef industry leaders will also be featured in future videos discussing timely industry issues or responding to relevant concerns from Gardiner customers.
Mark Gardiner is featured in the initial video series. Mark explains the project by stating, “Advancements in genetic evaluation have produced some of the most relevant tools in the history of beef production since the American Angus Association’s first Sire Evaluation Report. As the science of genetic evaluation becomes more advanced, the tools, in reality, become easier to use. As professional seedstock producers, it is our responsibility to do everything possible to educate our customers in the use of available technology to make the best genetic selections for their environment. If we do our job well, our customers will have more, higher value end-point options.”
Gardiner Angus Ranch is a family owned Angus ranching operation located near Ashland, Kansas. Gardiner Angus is dedicated to the production of quality beef from gate to plate. The Gardiners use their experience in beef cattle breeding, with state-of-the-art technology and data management, to produce Angus cattle that make documented contributions to the beef industry. The Gardiner operation registers more than 2,000 head of Angus cattle each year through the American Angus Association and encompasses more than 40,000 acres in southwest Kansas. The ranch is a founding member of U.S. Premium Beef, LLC.