“The U.S. beef industry is in a global slugfest,” says Clint Peck, a BEEF contributing editor and director of beef quality assurance at Montana State University’s Institute for Global Beef Studies. “To succeed we must know as producers how we can work to keep gaining ground in the marketplace at home and abroad.”

Peck will discuss these and other issues Feb. 11 at the World Ag Expo in Tulare, CA. His 11 a.m. presentation, “Global Beef Systems – How Do We Compete?” will provide participants with a better understanding of the beef production and marketing systems around the world. He’ll also shed light on what consumers are demanding as they make their beef buying decisions as well as what is deemed “quality beef” around the world.

Peck has traveled and studied beef systems in most of the world’s major beef-producing countries. At the World Ag Expo seminar, beef-production practices in countries like Argentina, Australia, Brazil and the European Union will be examined in relation to the globally unique systems of the U.S. and Canada. The program will conclude with suggestions on how U.S. beef producers can compete in the global marketplace.

The global marketplace is a key reason for optimism in the beef industry, and one of the reasons why BEEF magazine, the official beef publication of the World Ag Expo, encourages producers to attend this event. A free beef lunch will follow the hour-long presentation.