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Spring 2009 Cow-Calf Issue

What’s Going On?

Feb 15, 2009 12:00 PM, By Joe Roybal

While U.S. beef producers and agricultural economists are pessimistic about industry and economic factors in 2009,...

No Straight Lines

Feb 15, 2009 12:00 PM, By Wes Ishmael

Doom and gloom. If misery loves company, then these are bountiful times in the cattle business....

Building A Strategy

Feb 15, 2009 12:00 PM, By Alaina Burt

Not that long ago, there wasn’t much volatility in the beef-cattle business. Corn held steady at $1.50-$2.50/bu., and calves sold between $65-$75/cwt. Those days seem like a faint whisper amid the deafening uncertainty of today. ...

Creating A Vision

Feb 15, 2009 12:00 PM, By Alaina Burt

When unsure about the direction to travel, it helps to begin by looking at where you’re starting. The first stage of strategic planning will do ...

Picking A Strategy

Feb 15, 2009 12:00 PM, By Alaina Burt Managing Editor

Aresource inventory and SWOT (strengths, weaknesses, opportunities and threats) analysis clearly defines an operation’s starting point. By defining the vision,...

Scenario Planning

Feb 15, 2009 12:00 PM, By Alaina Burt Managing Editor

At this point, you’ve developed a list of strategies that will drive the ranch to achieve its vision. But before implementing mass change, it’s necessary to determine which strategies will be most successful while benefiting the operation. ...

Strategy & Scenarios Meet

Feb 15, 2009 12:00 PM, By Alaina Burt Managing Editor

Now a list of strategies and scenarios for the ranch business has been derived. Next is to merge strategies with the anticipated scenarios to find which strategies have the highest likelihood of success. Then you’ll know where to focus your energy. ...

Putting A Plan In Action

Feb 15, 2009 12:00 PM, By Alaina Burt Managing Editor

Finally, the work of turning thoughts and ideas into reality begins. An implementation plan, followed by evaluation of how the plan is being carried out, is necessary. ...

Drought Chokes Pastures & Plans

Feb 15, 2009 12:00 PM, Burt Rutherford

Ernie Morales looks out his office window at Morales Feedlots and thinks of plans that could have been. Plans that unrelenting drought put on hold. ...

Tightening Up, Keeping Watch

Feb 15, 2009 12:00 PM, Burt Rutherford

"I don’t know that we’ll do any expanding, although we’re always looking for an opportunity to grow,” Sam Hands says of his cow herd. “But we don’t look to shrink, either.” ...

Flexibility vs. commitment

Feb 15, 2009 12:00 PM, Troy Marshall

Recent prices haven’t only surprised cattlemen but taken a lot of the fun out of marketing feeder cattle. ...

Ranch Expansion Works Out

Feb 15, 2009 12:00 PM, Burt Rutherford

For Jerry Wulf and his brothers at Wulf Limousin, it was a simple matter of economics. They could keep paying ever- increasing grazing costs, or they could expand their land base and improve efficiencies with their diversified cattle operation. ...

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