The World Wildlife Fund (WWF) and beef industry leaders are planning a Global Conference on Sustainable Beef Nov. 1-3 in Denver, CO. Organizers say the meeting will serve as a unique forum to review current sustainability practices and begin to build alignment around key impacts, both positive and negative, of the beef system.

Cargill, Intervet/Schering-Plough Animal Health, JBS, McDonald’s and WWF will convene stakeholders and work to establish a process that may result in developing global voluntary, market-based standards for the beef industry, a release says. To learn more, go to http://www.SustainableLivestock.org.