A new line of Beef Value Cuts -- this time fabricated from the beef chuck roll -- is slated for a 2008 rollout, says the checkoff-funded Beef Innovations Group (BIG). BIG, a team of culinary professionals, food scientists, marketing, operations and research experts, coordinates research and marketing efforts to expand the value-cuts program.

At least four new cuts from the chuck roll are expected to debut in foodservice and retail channels in 2008. The cuts include steaks for grilling, an affordable roast for dry roasting, boneless country-style ribs, and a fully cooked roast.

"Optimizing the chuck roll should be great for consumers, operators and retailers, processors, packers, steak cutters and beef producers," said Tom Hotz, an Iowa beef producer and chairman of the Joint New Products and Culinary Initiatives Committee.

"Consumers will get new and economical steaks and roasts bursting with great beef flavor, and that's positive news for producers. Cattle-Fax estimates that the first group of value cuts, led by the Flat Iron and the Petite Tender, added $50 to $60 a head to the value of the chuck, so we know from experience how popular products can affect our bottom line," he adds.

The new cuts represent the "next frontier" in the value-cuts program that began in the late 1990s with the checkoff's groundbreaking muscle-profiling research. The first round of value cuts has experienced dramatic growth in both foodservice and retail channels, with cuts like the Flat Iron, Petite Tender and Ranch Steak being menued in about 20,000 U.S. restaurants and sold in some 9,900 grocery stores across the country.

Expanding the value cuts line is among the checkoff-funded tools aimed at reaching the industry's Long Range Plan goal to increase beef demand another 10% by 2010. For more info, visit www.beefinnovationsgroup.com.
-- Cattlemen's Beef Board release