If you’re a beef producer looking for a new twist on agri-tourism (or maybe it’s agri-voyeurism), you might take the lead from the Binder Park Zoo in Battle Creek, MI. As a special Valentine’s Day feature, zoo officials are offering visitors the chance on Feb. 14 to take an intimate look at animal-mating rituals. Dinner and a show, honey?

“We're going to talk about animal reproduction, the different animals here at Binder Park Zoo and their little quirks, different things that get them going to help them reproduce," Jenny Parnett of Binder Park Zoo told WWMT News Channel 3 about the “Zoorotica” promotion.

Apparently the idea has locked on an area need, as tickets are sold out, at $50/viewing couple. The adults-only event is a three-hour tour that also includes a special presentation and hors d’oeuvres to end the experience.

“Biting, clawing, scratching and mid-air acrobatics, animals have a way of reproducing that can be beautiful and brutal at the same time!” reads the promotional material. Plus, each couple will receive a small gift to commemorate their experience.