Joe Roybal - Editor
Joe is a native of South Dakota and a graduate of South Dakota State University with a degree in journalism. He worked as a daily newspaper reporter and photographer before doing a six-year stint as a news bureau feature writer. His livestock magazine experience includes serving as managing editor of Dairy Herd Management and editor of Feedlot Management magazines before joining BEEF in 1985. Joe assumed the editorship of BEEF in 1993 when founding editor Paul D. Andre retired.
E-mail Joe Roybal (email@example.com)
Burt Rutherford - Senior Editor
Burt has nearly 30 years’ experience communicating about beef industry issues. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Amarillo, TX, in the heart of cattle feeding country. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. In addition to helping keep BEEF readers informed of trends and production practices to bolster the bottom line, he keeps cattle feeders informed through BEEF Feeder, a 6X/year supplement to BEEF magazine.
E-mail Burt Rutherford (firstname.lastname@example.org)
Wes Ishmael - Contributing Editor
Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly Cattle Economics column, he also writes the BEEF Stocker Trends electronic newsletter, coordinates the National Stocker Award competition, and contributes to the Beef Stocker USA web site produced by BEEF and Kansas State University. A BEEF contributing editor since 1999, he’s been involved with livestock publications since 1983. Ishmael grew up in Colorado and has always been in and around the livestock business; he now lives at Benbrook, TX.
E-mail Wes Ishmael (email@example.com)
Jamie Purfeerst – Senior Associate Editor
Jamie is the newest addition to the BEEF editorial team. She is in charge of our online and digital communications, manages our monthly magazine production, and orchestrates our social media efforts. Thus, she’s instrumental in executing the creation and production of the editorial product, with special emphasis in building synergies between our electronic and print products. Jamie is a December 2010 graduate of North Dakota State University (NDSU) where she double-majored in agriculture communications and advertising. She is originally from southern Minnesota, growing up on a small hobby farm just south of the BEEF offices in Bloomington. Jamie has an ongoing passion for livestock showmanship and management that began with 4-H and FFA activities as a youngster and continued to college where she was a decorated member of the NDSU Livestock Judging Team.
In addition to her lifelong involvement in livestock, Jamie’s industry background includes communications internships with the American Angus Association and the North American International Livestock Exposition. Her enthusiasm for the livestock industry, combined with her knowledge of the growing social media and online world, makes her a valuable asset to the BEEF editorial goal of serving our readers.
Amanda Radke - BEEF Daily Blog Editor
Amanda Radke is the Editor of BEEF Daily, an online roundup of beef-industry news and commentary presented each morning from Monday through Thursday. A fifth-generation rancher, Amanda grew up on a Limousin purebred cattle operation near Mitchell, SD, in which she continues to work with her husband and parents.
One of the U.S. beef industry’s foremost “agvocates,” Amanda is a graduate of South Dakota State University with a long record of advocacy. Her first blog was launched in 2006 – chewingthecud.org – in which she has opined on ranch life and beef-industry opportunities for young people. In addition, she hosted her own weekly radio program on agriculture activist Trent Loos’s “Faces Of Ag” program, and was a regular freelance writer with various beef-industry publications.
She’s the 2006 National FFA Extemporaneous Speaking champion, the 2006 National Beef Ambassador, and served internships with USDA’s Ag Marketing Service, the National Cattlemen’s Beef Association and BEEF magazine. Serving as Editor of BEEF Daily since the digital publication’s launch in 2008, she comments on indusry topics and provides timely industry news each morning from Monday through Thursday, to which readers are invited to comment.
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