I would certainly support a $2 per head checkoff. I wish we had one in Arkansas personally. If you look at cattle numbers, there is a whole lot less money going to beef promotion now than there was 20 years ago when the checkoff started. Other proteins would love to have more of the market share. I think we get a lot of mileage out of our $1 and would be excited to see what could be done with $2.
BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”
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