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It's Frustration Time In Storm-Hit Cow Country
It's impossible not to detect the change in attitudes
that's occurred since corn skyrocketed to record price levels, and
winter storms hit areas of the country hard. There are times when
outside forces conspire to create difficulties and wreak havoc in our
business, and the frustration that results is certainly understandable.
However, during these times, one has to be careful to avoid the
short-term market disruptions clouding your vision relative to long-term
trends. At the same time, it is this time of year -- before the grass
turns green -- when ranchers have time to contemplate their long-range
strategic plans. It's also the time when some folks begin to realize
there's a difference between living for the cows, and making a living
from the cattle business.
My mom always preached there was a major difference between working hard
and working smart. It's great advice, but how does one go about working
smarter? Perhaps the answer is actually very simple in theory but
difficult in practice.
The key to working smarter is doing what you love, doing what you have
passion for, and doing what you're extremely good at and well-rewarded
for. Find that magical elixir where your talents, passion and mission
intersect, then put the bulk of your efforts in that area.
If you're making $250/hour doing what you love, it's easy to delegate
the jobs you don't enjoy, and paying someone $10/hour to do them-- in
many cases, probably better than you could. If you find your frustration
level building, it may be just the predictable pressures of a commodity
business, or it may be a signal your management priorities aren't
aligned.
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