We're all guilty of being a little “barn blind.” By that I mean our calves are usually better than others’calves, as is our cowherd. Being barn blind, we also tend to get a little frustrated when others maybe don't recognize the superiority of our cattle. There are only two really valid explanations on why others might not see your cattle:
- The value isn't there to the extent we believe it is.
- We’ve done a poor job of documenting and marketing that value.
The unmistakable conclusion is that I haven’t done a very good job of letting the world know just how special they are. In today's world, more than ever, marketing determines a large portion of what people perceive as value. The first step in effective marketing is a belief in your product; if you don't believe in it, others will pick up on that right away.
Thus, being a little barn blind from time to time is a good thing. We just need to make sure that our barn blindness doesn't keep us from improving our product, but it certainly plays a role in allowing us to market it effectively.