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Mandatory COOL Has A Long Way To Go
USDA is strongly indicating changes to the mandatory country of
origin labeling (MCOOL) regulations, or at least changes in the
interpretation of the rule. USDA Secretary Tom Vilsack said this week he
intends to ask packers to label each meat package with the country in
which the animal was born, the country in which it was raised and the
country in which it was slaughtered. He’s also seeking to change the
window for ground-meat sourcing from 60 days to 10 days.
Due to the declining economy and concerns about American protectionist
policies, tensions have already increased around the globe; the
likelihood of increased trade wars and disruptions is very real.
While I’m not sure anyone understands the rulemaking process, it
appears Vilsack is seeking agreement from the packing industry to these
changes; it’s not going to be an easy sale. Failing to get agreement,
we may be faced with yet another rulemaking process.
But it appears the changes may be inevitable. The real question is
timing, and when we actually see full implementation.
On related notes: With the strength of the Canadian dollar, higher feed
costs, and concerns about MCOOL, the Canadian cattle inventory declined
for the fourth-straight year in 2008. Canadian beef-cow numbers were
down 6.6% to 4.655 million head.
Meanwhile, U.S. beef exports rose by 34.8% in 2008 in volume and by
40.3% in value. We are now within a half-billion lbs. of the 2003
pre-BSE levels. Mexico and Canada are our top two beef customers,
respectively, and represent more than half of U.S. export totals in
terms of dollars. However, those purchases could drop sharply in 2009
depending on the course of trade retaliation on which Canada and Mexico
embark.
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