In recent years, fast-casual restaurant chain Fairwood has been featuring more U.S. grain-fed beef entrées at its Hong Kong locations. Fairwood recently concluded a joint promotion with beef checkoff contractor the U.S. Meat Export Federation (USMEF) that showcased its new “Steak on Fire” menu. The promotion also received extensive backing from Fairwood in the form of print, television and point-of-purchase advertising....More

Vibes, a mobile marketing and technology company, recently announced it has beefed up the mobile marketing campaigns for nationally recognized Vienna Beef, maker of Chicago's classic hot dog. The campaign, which began in April 2010, has successfully enabled Vienna Beef restaurant vendors to participate in the Vienna Beef mobile marketing program at no cost to the restaurant, which provides vendor-specific offers to a growing and active mobile database of subscribers....More