Last night, we launched a “new and improved” beefmagazine.com. We’ve literally been working on the launch for months, brainstorming the best ways to make it easier for readers to find what they’re looking for, and providing more information we think they’ll find useful. We’ve kept the best features of our existing site, but added a lot more capability. Plus, it’s brighter, fresher and better organized.

Our new content platform makes it easier for BEEF editors to post relevant, timely stories that are more graphically interesting, too. We’ve beefed up our video and blog offerings, added weather, markets and other wrinkles. You’ll also notice a lot more photos.

The old favorites are still there – our editorial archives, current issue content, BEEF Daily, reference features like our annual “Feed Composition Tables," our Seedstock Barn collection of newsletters, and our annual Alliance Yellow Pages listings. Plus, there are more commentaries and videos, local weather and markets.

The linchpin of the new look is a taxonomy that will help readers navigate through our pages easily and quickly with fewer key strokes. Our improved search capabilities will get you there faster and provide a world of related information as well.

I remember back when the personal computer was just hitting the consumer market in a big way that someone remarked that there had been more innovation in the past 30 years than the rest of recorded history combined, and that the pace was accelerating. I can believe that.

When I grew up in the 1950s and 1960s, we were frozen in time compared to today. There was innovation in the world at that time, of course; it was the jet age after all. But a lot of the innovation didn’t seem to reach down into the everyday life of the average American kid, at least not in my locale.

Kids these days grow up in a much more fast-paced world. They’re used to rapid change and disposability; and the rest of us have been forced to keep up in order to compete. Technology today has a very short shelf life. Today, you can buy the latest cell phone and it’s practically obsolete technology before you can get the initial charge into its battery.

But, I think both mindsets – those who like stability and those who like freshness – will like what debuted last night at beefmagazine.com.

It’s amazing that something that hardly existed a decade ago has become such a vital part of our informational outreach to readers. And, it’s in that vein of service that our redesigned website is dedicated. Check out the new beefmagazine.com and let us know what you think.