Everyday issues facing cattle producers throughout the country will be the topic of discussion as Cattlemen’s College® celebrates its 16th year in January. The program, which has been educating cattlemen on how to protect and improve their profitability for 16 years, will take place during the 2009 Cattle Industry Convention and NCBA Trade Show in Phoenix, Ariz., Jan. 28-31.

Sponsored by the National Cattlemen’s Beef Association (NCBA) and Pfizer Animal Health, Cattlemen’s College® offers solutions to challenges cattlemen face on a daily basis. The sessions, which start at 7:30 a.m. on Jan. 28, provide outstanding opportunity to hear from leading authorities on the issues, as well as discussion with other producers facing similar challenges.

Nineteen separate sessions are being offered addressing issues in production, resource, financial and marketing management, as well as consumer demand and product enhancement. The programs run from 45 to 90 minutes in length, and cover a wide range of topics. Among those are animal handling, business succession planning, measuring feed efficiency, cost management strategies, ranch horsemanship, sharing the beef story and defining consumers.

Participants in Cattlemen’s College® may attend any sessions of interest to them, and are provided lunch. In addition, participants will be automatically registered to attend the Cattle-Fax Outlook Seminar the following morning, Jan. 29. Topics at the seminar include cattle and beef inventories and prices, state of the cattle cycle, a long-term weather outlook, global trade and emerging beef industry trends.

Cattlemen’s College® registration information, as well as a complete schedule for the 2009 Cattle Industry Convention and NCBA Trade Show and Phoenix hotel information, is available at www.beefusa.org or by calling 1-866-BEEFUSA (1-866-233-3872). NCBA has represented America’s cattle producers since 1898, preserving the heritage and strength of the industry through education, public policy and beef research and marketing. As the largest association of cattle producers, NCBA works to create profit opportunities for producers and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.