Briefing Room

  • Feb 5, 2015
    press release

    Zinpro video looks at preventing cattle lameness

    When it comes to cattle lameness, no problem is a small problem. That’s why one prominent feedyard veterinarian encourages cattle producers to diagnose and treat lameness quickly....More
  • Feb 5, 2015
    press release

    BIVI sponsors free BQA certification

    Without a doubt, the beef industry’s Beef Quality Assurance (BQA) program has been one of the most successful efforts ever undertaken to help cattle producers do an even better job of producing the safe, healthy and wholesome beef that consumers both here in the United States and worldwide savor. Now, Boehringer Ingelheim Vetmedica, Inc. (BIVI) in cooperation with the beef checkoff will help make getting BQA certified just a little easier....More
  • Feb 5, 2015
    press release

    Elanco: Cattle producers can meet the challenge of feeding the many

    Get ready, People worldwide want what you produce and more and more, they have the means and methods to buy it. And that, according to Elanco, is very good news. Growth of the world population and new entrants to the middle class will cause demand for meat, milk and eggs to increase worldwide. By 2050, average per capita beef consumption will increase slightly from 182 grams (6.4 ounces) per week to 194 grams (6.8 ounces). To meet this increased demand, global beef production will need to increase by 43%....More
  • Feb 5, 2015
    press release

    Real time feeder cattle prices available online from Merck and DVAuction

    The feeder cattle market is the best it’s ever been. The feeder cattle market is the most volatile it’s ever been. Both are correct. And that’s why keeping up-to-date with the feeder cattle market has become job one for many cow-calf producers, stocker operators and cattle feeders....More
  • Feb 5, 2015
    press release

    Seedstock producers have new genomic tool from GeneSeek

    The age of genomics is upon us and seedstock producers have embraced the technology whole-heartedly. It’s a rapidly changing and quickly advancing area, however, as a recent announcement from Neogen Geneseek clearly shows. Neogen is introducing a new GeneSeek Genomic Profiler™, the GGP HD-150K. This tool screens cattle DNA for about 150,000 gene-marker variations linked to important traits in breeding stock....More
  • Feb 2, 2015
    press release

    Zinpro Corporation introduces lameness scoring app

    In an effort to help cattle producers better provide the best in animal care for their cattle, Zinpro Corporation introduces its Step-U app. The app, designed for tablets, is a new educational training resource for the beef cattle industry. Developed in conjunction with the Beef Cattle Institute and Kansas State University, the Step-Up Management Program provides a systematic approach to identify and manage beef cattle lameness....More
  • Jan 28, 2015
    press release

    New Igenity DNA profile test benefits cow-calf producers

    The age of genomics promises to change the way cattle producers select their animals, and not just seedstock producers. As DNA tests have become more accurate, they’ve also become less expensive and now, many progressive cow-calf producers are using genomics tests to better select the best of the best from among their replacement heifers. With the introduction of ne DNA tests from Igenity, the age of genomics becomes available to even more cow-calf producers....More
  • Jan 27, 2015
    press release

    Zoetis to launch year-long Healthy Beef Challenge

    You can never know enough and you can never learn enough. That’s a truism that applies to every aspect of the beef business, and especially to ensuring the health of your cattle. Now, Zoetis is making that learning curve a little less steep and a lot more fun. And you may be able to help your state cattlemen’s association help educate the next generation of cattle producer in the process throughout 2015....More
  • Jan 26, 2015
    press release

    Z Tags ear tagger keeps tags where they belong—in the ear

    Ear tags have long been an important part of a cattle producer’s animal identification system. A well-planned and executed system that uses ear tags to identify individual animals can be a very helpful management tool. But only if the tags stay in. Datamars, Inc., a global leader in livestock identification ear tags, introduces its revolutionary new Z Tags brand Z2 No-Tear-Tagging System for livestock....More
  • Jan 26, 2015
    press release

    Alltech survey shows increased feed production worldwide

    It’s long been known that as per capita income rises, one of the first things people do is increase the amount of animal protein in their diets. If the results of a recent survey by Alltech are any indication, that trend is still intact....More

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