Briefing Room

  • Jan 28, 2015
    press release

    New Igenity DNA profile test benefits cow-calf producers

    The age of genomics promises to change the way cattle producers select their animals, and not just seedstock producers. As DNA tests have become more accurate, they’ve also become less expensive and now, many progressive cow-calf producers are using genomics tests to better select the best of the best from among their replacement heifers. With the introduction of ne DNA tests from Igenity, the age of genomics becomes available to even more cow-calf producers....More
  • Jan 27, 2015
    press release

    Zoetis to launch year-long Healthy Beef Challenge

    You can never know enough and you can never learn enough. That’s a truism that applies to every aspect of the beef business, and especially to ensuring the health of your cattle. Now, Zoetis is making that learning curve a little less steep and a lot more fun. And you may be able to help your state cattlemen’s association help educate the next generation of cattle producer in the process throughout 2015....More
  • Jan 26, 2015
    press release

    Z Tags ear tagger keeps tags where they belong—in the ear

    Ear tags have long been an important part of a cattle producer’s animal identification system. A well-planned and executed system that uses ear tags to identify individual animals can be a very helpful management tool. But only if the tags stay in. Datamars, Inc., a global leader in livestock identification ear tags, introduces its revolutionary new Z Tags brand Z2 No-Tear-Tagging System for livestock....More
  • Jan 26, 2015
    press release

    Alltech survey shows increased feed production worldwide

    It’s long been known that as per capita income rises, one of the first things people do is increase the amount of animal protein in their diets. If the results of a recent survey by Alltech are any indication, that trend is still intact....More
  • Jan 20, 2015
    press release

    Yamaha announces rough terrain side-by-side vehicle

    While it’s being marketed to the recreational enthusiast, anytime an off-road vehicle is touted as “engineered for exploring rough terrain,” those who need a workhorse might want to take notice. Because “rough terrain” and ranching often fit hand-in-glove....More
  • Jan 16, 2015
    press release

    Merck clarifies Finadyne release in Europe

    MSD Animal Health, known as Merck Animal Health in the United States and Canada, recently announced the introduction of Finadyne Transdermal (flunixin meglumine) pour-on solution, which has created some confusion among our customers in the United States. To clarify, Findayne Transdermal is not approved or available for sale in the United States. We apologize for any inconvenience and confusion this has caused....More
  • Jan 16, 2015
    press release

    AgriLabs announces new, reformulated colostrum replacer

    One of the most important times in a calf’s life in terms of assuring its health is the first 12 hours after birth. That’s when the calf should get an adequate dose of colostrum, which provides the antibodies that sets the calf up for natural disease protection. What happens if the calf doesn’t get enough colostrum? The calf’s immune system may struggle for the rest of its life. And that’s where you step in....More
  • Jan 14, 2015
    press release

    Zoetis, Verified Beef announce feeder cattle partnership

    In an effort to help ranchers and cattle feeders better define feeder calf value through genetics and best-0practice management, Zoetis Inc. and Verified Beef, LLC, have formed a joint partnership to support the Reputation Feeder Cattle program. “This raises the bar for how feeder cattle are represented in terms of genetics, health, handling and verification,” said Jon Lowe, senior director and global head of genetics for Zoetis.  “Producers need to be looking out for the best interest of the industry by verifying their best practices.”...More
  • Jan 12, 2015
    press release

    Merck BRD blog provides updates on disease management

    If you haven’t visited the Merck Animal Health BRD Report blog, now’s a good time to log in and catch up on the latest thinking on bovine respiratory disease management....More
  • Jan 12, 2015
    press release

    Hereford Association launches feeder cattle website

    Looking to sell top-quality Hereford feeder calves? Looking to buy? Then check out www.HerefordFeederCattle.com, a collaboration between the American Hereford Association and Certified Hereford Beef. HerefordFeederCattle.com is a free online tool for buyers or sellers to view, list or purchase Hereford-influenced cattle. Producers can list cattle for sale under three options — live auction, video/internet auction and private treaty....More

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