Wes Ishmael

Contributing Editor, Penton Media, Inc.

Among the industry’s most insightful thinkers, Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly “Cattle Economics” column, he also writes the BEEF Stocker Trends electronic newsletter, coordinates the National Stocker Award competition, and contributes to the Beef Stocker USA website produced by BEEF and Kansas State University. A BEEF contributing editor since 1999, he’s been involved with livestock publications since 1983. Wes grew up in Colorado and has always been in and around the livestock business; he now lives at Benbrook, TX.

Posts by Wes Ishmael

consumers flinch with high beef prices
in Cattle Economics May 24, 2013

Beef Demand Remains Surprisingly Strong Despite High Retail Prices

As retail prices grow with decreasing supplies, consumers receive less value for their beef purchase unless benefits continue to increase....More
food labels that consumers care about
in Cattle Economics May 01, 2013

Here’s A Food Label That Consumers Care About

Imagine this: a labeling program that consumers care about, and one that promises to help market more beef rather than hinder it, like COOL does....More
cattle marketing requires careful planning
in Cattle Economics Mar 25, 2013

Success Amid Today’s Cattle Market Volatility Necessitates A Good Economic Plan

If Mother Nature cooperates this year and spawns a bumper corn crop, plenty of analysts peg corn prices sharply lower – in the $5-$6/bu. range. In....More
in Cattle Economics Feb 25, 2013

Ram Truck Super Bowl Ad Shares The Heart Of Ag

If you watched February’s Super Bowl, you were likely as heartened as you were surprised to see a two-minute commercial from Ram® Trucks and sister....More
U.S. beef industry quality assurance
in Cattle Economics Jan 23, 2013

BQA Is Emblematic Of Beef Production Stewardship

Even though 2012 beef exports were below the previous year’s record pace in terms of volume through the first 11 months, the value of those products....More
in Cattle Economics Dec 20, 2012

Cost Management Really Pays In Tough Times

Cost management is much like heterosis. Used wisely, it always pays; but it pays most when conditions are at their worst....More
in Cattle Economics Nov 26, 2012

States Lead The Way In ID Traceability

Suspension of the state’s brucellosis testing program in August 2011 was the impetus behind the Texas Animal Disease Traceability program. Beginning....More
Smart Cow Culling Pays
in Cattle Economics Oct 24, 2012

CHAPS Data Shows Benefits Of Smart Culling

This year's widespread drought on top of last year’s moisture sucker in the Southern Plains has left everything short - from corn to hay to the....More
reduce cattle feed bill by cutting hay waste
in Cattle Economics Sep 21, 2012

Cutting Winter Hay-Feeding Costs

Between drought, politics and questions surrounding domestic consumer beef demand, this fall is shaping up to present producers with one of those....More
in Cattle Economics Aug 28, 2012

Shrinking Cattle Numbers Could Lead To Permanent Downsizing

“I think the drought may be exaggerating that a bit currently, but I think the overall incentive to put weight on cattle outside of the feedlot will....More

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