Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

USDA Photo

The Value Of Exports Goes Beyond Volume And Dollars

USDA’s most recent figures project U.S. ag exports to hit $137 billion in value this year; that's about $2 billion more than a year ago....More
value creation in beef production

The U.S. Beef Industry Is Entering The Era Of Value Creation

Profitability today is being driven by value creation, and that value is created by producing a superior product....More

Let’s Embrace Being David And Not Goliath

The art of successfully battling and beating giants often comes down to not fighting them on their terms....More

Thanksgiving Is A Time To Rededicate Ourselves To Others

As I grow older, and hopefully wiser, I am beginning to understand that real wealth has little do with money, and that the real challenge isn’t in....More

Okay, I’ll Say It: The Beef Industry Has An Animal Welfare Problem

Failing to address animal abuse problems, regardless of how rare they are, jeopardizes the entire beef industry....More

Both Beef Exports And Quality Are Seeing Surprising Growth

No one wants to see per-capita consumption of beef fall, but a lower number isn’t necessarily a bad thing if we’re exporting product at a higher....More

It’s Bigger, But Angus Shares Much With Its Smaller Counterparts

Whether it’s a breed association, a state or national cattle organization, or even an anti-livestock group, if you want to understand their....More

Those Kids Talking To Themselves In The Hall Aren’t Crazy

I wouldn’t be surprised if outside observers, seeing young men and women walking around the hallways of the Louisville Memorial Coliseum talking to....More
tips for successful ranch partnerships

How To Successfully End A Ranching Partnership

Partnerships are common in the beef industry, and many business partnerships have been successful for decades. But sometimes good things come to an....More
cattle market prices continue higher

High Prices Are Just Part Of The Equation

Every market outlook calls for record high prices the next few years. While that’s encouraging, those high prices also raise some questions for....More

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