Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Opinion: The Genetic Defect Dilemma

National genetic evaluations have allowed the beef industry to identify those outlier....More

Opinion: Maybe Being Barn Blind Isn't All That Bad

We're all guilty of being a little “barn blind.” By that I mean our calves are usually better than others’calves, as is our cowherd....More

The Cattle Market Shows Some Pop

Whether it’s simply spring demand kicking in or tighter numbers catching up to the market, the entire cattle complex showed quite a bit of strength....More

A Scottish Woman Provides A Lesson For All

The video is of her audition with “Britain's Got Talent,” a British TV show that is similar to “American Idol” in the U.S. The video has been viewed....More

NAIS Is Back In The Headlines

While the National Animal Identification System (NAIS) never went away, it has simmered....More

Mistakes Happen; Learn To Capitalize On Them

George Bernard Shaw said, "A life spent making mistakes is not only more honorable....More

Weak Beef Demand? What Weak Beef Demand

Listen to the explanations of why fed-cattle prices have been so lackluster....More

Blizzards Happen; We Just Deal With Them

I spent last week talking to a number of folks battling the blizzards in Wyoming and the Dakotas. There are times when....More

Success May Entail Working Back From The End You Desire

Regret is one of the saddest words I know. It’s not only an emotion focused on the past, but it’s based on something that can’t be rectified....More

Is This A Time For Optimism, Pessimism Or Realism?

When I started to bang out this week's article, there was material for a whole host of subjects sitting on my desk....More