Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

10 Predictions For 2014 That You Can Take To The Bank

Here is my outlook for 2014 and 10 guaranteed predictions....More
business strategies for cattle farmers

Working On The Business Vs. In The Business – Humbug!

I’ve learned that there are three kinds of costs. There are unnecessary costs, which should be cut mercilessly; and borderline costs, which require....More
working together as beef producers

Sharing Is My Beef Industry Watchword For 2014

Determining the trends shaping the future isn’t nearly as difficult as determining how to respond to those trends in order to maximize value in both....More

With No Political Correctness, I Wish You A Merry Christmas

I have never been ashamed about being a rancher, about loving my traditional family, or about needing and having a personal relationship with God....More

The Bottom Line Is That Beef End-Product Quality Matters

The value that the consumer puts on the eating experience, and the amount and quality of product we put on the plate, ultimately determines the....More

10 Reasons Why I Want A Cowboy For A Son-In-Law

I hope my daughter meets a cowboy; I just hope she waits another 20 years before she starts looking for one....More

Let’s Put An End To The R-CALF Vs. NCBA Feud

The beef industry needs to have our debates in the hallways of our meetings and not in the hallways of Congress or in the public’s eyes. It all....More
transparency in farming

It’s A Front-Burner Issue, But What Exactly Is Transparency In Agriculture?

Transparency is crucial because the alternative is no longer an option in today’s information age. And the only question about transparency in today’....More

When It Comes To Nature And The Environment, We Need More Farmers

As people have become removed from the land, agriculture and nature, they’ve lost an understanding of sustainability, and they don’t understand the....More
land-grant research dollars

Is The Land-Grant System Meeting The Needs Of Producers?

Funding for agricultural research at land-grant colleges has been declining from industry and state sources. Much of today’s research is being funded....More

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