Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

You can have it all with genomics, but what do you really need?

At one point, we believed that animal breeding might become all science, but as the science has improved, the need for the “art” side of animal....More

Imagine the perfect operation. Is that your ranch?

we all need to ask the question, “What does our perfect ranch look like?”....More

NCBA should take a slow approach in finding a new CEO

As NCBA searches for a new CEO, its volunteer leaders should take some time to evaluate not only what type of individual they want to lead the....More

Searching for a reason to be bearish? Look beyond the cattle market fundamentals

When things are this good, as they are in today's cattle market, we have to find a reason for it to move lower. What are the major factors at play?....More

Psuedo-science be darned; enjoy your fireworks and your hamburgers

Psuedo-science and a willing media have turned the tide in the food debate....More

Changes at NCBA offer the industry a window of opportunity

A change at the top at NCBA is an opportunity for the beef industry to reassess....More

What the Confederate flag, antibiotics and the environmental movement have in common

At first blush, it may appear that the current discussions in our country about the Confederate flag, how cattle producers use antibiotics and the....More

Trouble finding good employees? It might be you, not them

One bad employee can be devastating to a small business. So why do we spend twice as much time evaluating a potential new herd sire as we do....More

Innovation and sustainability: The devil is in the definition

The problem with the concepts of sustainability and innovation is that where you stand on them depends a lot on where you sit....More

Are no-input cattle a no go?

Back in the 80s, the big-framed, maximum-growth cattle ruled the day. That changed and now we’re chasing the no-input cow. But have we gone too far....More

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