Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Aren’t Ranching & Marathon Running Kind Of Synonymous?

I read recently that during the agricultural era, the identity and value of a man was most often tied to his relationship with his family and his....More

Chicken Is Just A Carrier For The Taste Of The Special Sauce

I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the....More

Great Managers Work To Take Calculated Risks

Great managers take calculated risks. They embrace them and have the confidence to overcome them. That is the essential key to risk – not avoiding it....More

No Surprise: Injunction On Mandatory COOL Is Denied Again

It looks to me like both sides are committed to playing their losing hands out to the very end. Call me an optimist, but I still believe there could....More

Numbers Don’t Lie, But Nobody Knows The Obamacare Numbers

The whole national health care issue has become as much political as it is about health care. In fact, fixing the health care crisis in this country....More

State By State, Momentum To Raise The Checkoff Is Building

While it still appears to be an uphill battle to raise the checkoff at the national level, such momentum is building in individual states. This state....More

I Love Tournament Time But I Hate Ranching’s March Madness

When anyone in America hears the phrase March Madness, most everyone instantly thinks of college basketball and the excitement of the big annual....More

What Can Growers Of Delicious Beef Learn From Growers Of Delicious Apples?

I’ll never forget the illustration that Jim Gosey, formerly the University of Nebraska Extension beef specialist, once presented at a meeting....More

There Is No Magical Cow Size That Guarantees Profitability

I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in....More

The Bearish Math On The Beef Industry Doesn’t Add Up

The beautiful thing about economics is that it is still part art and not all science. Look hard enough and you can always find an economist to....More

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