Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Kids In Rural America Dispel My Concerns About The Future

I hear it all the time. “Kids don’t know how to work.” “Kids today are spoiled.” Without a doubt in my mind, there is no better place to raise kids....More

Beef Up Your Competitive Position For Leaner Times Ahead

There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-....More
cow silhouette

These Are Tough Times In Which To Be A Market Bear

The warm-up in weather has allowed grills to finally get fired up across the country, while favorable crop planting conditions has caused the corn....More

Barnum & Bailey Shows The HSUS Juggernaut Isn’t Invincible

Just the mention of those four little letters – HSUS – can evoke strong emotions in most cattlemen....More
exports and shipping

Remember When It Was Cool To Be Anti-Trade?

The anti-trade rhetoric in our industry has almost ceased to exist....More

Today’s Lack Of Debate Hurts Our Chances For Progress

Rather than sharing and discussion, there seems to be a tendency these days to avoid viewpoints that are oppositional or different....More

In Marketing Beef, We Shouldn’t Shoot Into The Middle

since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions....More

Livestock Producers Must Embrace Climate Change

Ranchers are environmentalism’s most avid followers, as stewardship of the environment and the land isn’t a noble concept; it’s the primary name of....More

Market Watch – All Eyes Are On Planting And Demand

Those watching the markets seem to be focused on two primary things right now – the progress of corn planting and beef demand....More

Hey, Kids, Want To Work In Ag? Go To Law School

I’m not sure the industry will benefit from this new and inevitable environment that is building, but the lawyer class will certainly do well....More

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