Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

MCOOL proposal all fluff

You Call This A Fix For Mandatory COOL?

The proposed changes to mandatory country of origin labeling published in Monday’s Federal Register are worthless. The reforms may address the total....More

Mentors Contribute To Who We Are

We operate in a commodity business. But it’s also a people business in that we all are impacted by mentors who provide us with the tools essential to....More
meat inspector sequester is washington game

Meat Inspector Furlough Is Just A D.C. Game

Food inspection is a miniscule part of USDA’s budget, but it greatly impacts industry and consumers. Thus, the meat inspector furlough the perfect....More

Political Debate Moves From Absurd To Sad

The old quote about Emperor Nero fiddling while Rome burned is appropriate here. The result is that government and the federal deficit continue to....More

Don’t Forget The Cattle Market’s Undercurrent

The effects of the drought and high input prices have ratcheted up the competition. Poorer cows and poorer producers are being eliminated, which is....More

Even Blizzards Are Welcomed Events These Days

Yes, a very wide swath of the country has received good moisture in the last two weeks, covering most of the drier cow-calf areas and feeding country....More
truth about animal agriculture

Really, These People Are “Experts?”

We all care about what we eat, and we’re all increasingly concerned about our health and the effects of our diet as well. With consumers increasingly....More
environmental groups

Environmentalists Are Forced To Walk A Fine Line

Environmental groups must find a way to repackage their message and temper the effects of their agenda on consumers. If they continue to be seen as....More
culling cows

Some Thoughts On Drought & Culling

We all know we’re looking at record cattle prices and high input prices for the relative short term. We’re just trying to make those strong....More
winter moisture

Hurray. It’s Snow... At Last!

As I’ve aged, snow had taken on a more negative connotation. As a kid, it meant no school, sledding and fun. As an adult, it generally just....More