Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Are marketplace concerns legitimate?

Is increased market risk and volatility the new norm? What should we really be concerned about?....More

For political junkies, the fun is just beginning

Do Bernie and The Donald really have a chance at the nomination? The strange world of politics is getting even stranger....More

40 mph winds and 14 inches of snow is Mother Nature’s wakeup call

Nothing is better than working side-by-side with Mother Nature when she is agreeable, but nothing is crueler than when she is not....More

We won’t solve our market woes in San Diego, but we aren’t shying away from them, either

We won’t solve all our problems this week in San Diego, but we will take positives steps in the right direction....More

Get ready for an interesting year in the cattle business

2016 is shaping up to be a year that will keep us all on our toes. From the cattle market to the ballot box, this year’s storylines will find their....More

Has the cattle market found the bottom?

Predicting the cattle market is fraught with uncertainty, but it looks like things are getting better. Have we finally found the bottom?....More

A rancher’s thoughts on Chipotle and the Oregon standoff

We do love bad news. That means, in light of this week’s headlines, the industry’s first priority has to be to avoid negative publicity....More

Where’s the new NCBA CEO?

NCBA’s leadership should be commended for not taking the easy road but rather taking their time in selecting their new CEO....More

Let’s just say it: Ranch women prove equality of the sexes is a myth

Political correctness aside, it needs to be said—men and women are not equal....More

Climate change agreement falls short of any significant impact

The COP 21 climate conference was a huge success in terms of political maneuvering, but falls short when it comes to substance....More

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