Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

communication in ag

Communication Is A Big Need In Ranching

Effective communication is the key to any successful business, business partnership or personal interaction....More
Independence Day, Fourth of July, patriotic, fortunate, country, America

Today Is A Celebration Of Our Independence And Values

The Fourth of July certainly stirs patriotic feelings in most of us. Virtually all Americans consider themselves fortunate to have been born in, or....More
cattle, prices, market, high, boxed beef, demand

Everyone’s Asking “Just How High Can This Market Go?”

This is historic, folks; there’s no doubt about it. Lean trimmings, fed cattle and boxed beef all set new all-time highs this week....More
Beef improvement meeting highlights genetics

BIF 2014 Meeting Showcases The Power Of Genetics

The philosophy is that as the industry improves genetically, everyone gets swept along eventually, and other management factors are easier to measure....More
combatting stress in beef industry

In Agriculture And Reining Horses, Sometimes, Things Just Happen

Ever come up with a solution that seems a win/win for all involved? You worked out all the details only to find the other party has decided to go a....More
We all know there will never be unanimity of opinion among cattlemen.

Beef Industry Looks Beyond The R-CALF Vs. NCBA Debate

The debate that raged not that long ago between R-CALF and the National Cattlemen’s Beef Association almost seems like a distant memory today....More
The need for additional water in the West is an issue that isn’t going away.

Access To Water Is A Lifeblood Issue For The West

In the western part of the U.S., water is perhaps the dominant issue going forward. The demands for water, especially for urban uses, are increasing....More
This is a time when the GOP is expected to begin to build momentum.

Virginia Primary Results Leave GOP In Upheaval

The narrative goes that with a lame duck president, the GOP has a chance to control and direct the national agenda for the first time in six years....More
Immigration and cattle producers

Ag Has A Dog In The Immigration Reform Hunt

Immigration reform and agriculture is a topic I feel qualified to write about. That’s because my opinion on the subject, like that of most folks, is....More
beef industry improvement needed

Pondering The Question Of Industry Vs. Individual Operation

I love cattlemen’s meetings, because they’re stocked with people who have decided to put the industry first, and have figured out that it’s an....More

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