Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Jan 21, 2016

Get ready for an interesting year in the cattle business

2016 is shaping up to be a year that will keep us all on our toes. From the cattle market to the ballot box, this year’s storylines will find their....More
Jan 21, 2016

Has the cattle market found the bottom?

Predicting the cattle market is fraught with uncertainty, but it looks like things are getting better. Have we finally found the bottom?....More
Jan 07, 2016

A rancher’s thoughts on Chipotle and the Oregon standoff

We do love bad news. That means, in light of this week’s headlines, the industry’s first priority has to be to avoid negative publicity....More
Dec 29, 2015

Where’s the new NCBA CEO?

NCBA’s leadership should be commended for not taking the easy road but rather taking their time in selecting their new CEO....More
Dec 21, 2015

Let’s just say it: Ranch women prove equality of the sexes is a myth

Political correctness aside, it needs to be said—men and women are not equal....More
Dec 17, 2015

Climate change agreement falls short of any significant impact

The COP 21 climate conference was a huge success in terms of political maneuvering, but falls short when it comes to substance....More
Dec 10, 2015

COOL: Let’s pick up the pieces and move on

The beef industry has a tendency to spend more time explaining why negative events occur, instead of working to ensure these mistakes are not....More
Dec 03, 2015

Thoughts on sports, a lame duck and climate change

The great irony of political correctness is you can’t hold leaders responsible for their actions as long as they continue to say the right thing....More
Nov 19, 2015

Opportunities for young producers are out there. Are you ready to grab them?

This is a fiercely competitive business that requires you to not just work very hard, but to work very smart. Yet, there are opportunities for young....More
Nov 12, 2015

Are you ready to pass the ranch on to the next generation?

The conversation about the ranch’s future can be hard; but at some point, you need to take the plunge....More

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