Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

In Marketing Beef, We Shouldn’t Shoot Into The Middle

since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions....More

Livestock Producers Must Embrace Climate Change

Ranchers are environmentalism’s most avid followers, as stewardship of the environment and the land isn’t a noble concept; it’s the primary name of....More

Market Watch – All Eyes Are On Planting And Demand

Those watching the markets seem to be focused on two primary things right now – the progress of corn planting and beef demand....More

Hey, Kids, Want To Work In Ag? Go To Law School

I’m not sure the industry will benefit from this new and inevitable environment that is building, but the lawyer class will certainly do well....More

I Deal With Super Mamas Every Day; In The House & Out

There is no greater embodiment of love in life than the love of a mother....More

I’m Likely In The Minority, But I Love Heat Detecting

I love heat detecting and artificial insemination (AI) season. Heat detecting forces one to slow down and observe. If one is going to do a good job....More

Anemic Economic Growth Is Not The Beef Industry’s Friend

I’m as bullish as anyone can be about the future of the cattle industry, but I think the most significant threat is the overall performance of the U....More

Pork Is Helping To Put The Sizzle In Beef Demand

Typically the peak of beef demand, this year’s grilling season is approaching with just a bit of nervousness given the cost of beef at retail this....More

My Epiphanies Today Tend To Be More Painful

When I was young, life was pretty exciting. There were a lot of universal truths that I discovered for the first time that came on like epiphanies....More

Competing Visions Challenge American Angus Association

Recent moves at the American Angus Association open the door for trends that have been occurring to accelerate....More

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