Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

The end of COOL is certain, but it sure is taking a long time to die

With all the discussion that COOL caused within the industry when it was implemented, it is striking how little discussion there is about it today as....More

Have we seen the top of the cattle market, or is it still ahead?

A number of factors, including global economic growth, the continuing strength of beef demand, and input costs will all be instrumental in the cattle....More

Making some sense of a topsy-turvy December cattle market

There will continue to be ebbs and flows to the cattle market. However, as producers, we can take heart in the fact that the overall trend is intact....More

10 goal-setting questions to ask yourself for the coming year

Less than 10 days into 2015, I would wager that a lot of resolutions have already been put aside....More

Here’s the secret to realizing your New Year resolutions

The key to keeping your resolutions in 2015 is to make sure they align with your priorities....More

5 biggest themes for the U.S. cattle industry in 2014

My votes for the five biggest themes of a very remarkable 2014 include: record prices, an industry’s confirmation of the current checkoff, the....More
christmas on the ranch

There’s nothing like celebrating Christmas on a ranch

Living on a ranch doesn’t make kids immune from materialism, greed or selfishness, but it does tend to mitigate it....More
USDA secretary tom vilsack

USDA Secretary folds on second checkoff; now what?

As expected, USDA Secretary Tom Vilsack announced this week that he won’t pursue a second checkoff. USDA Secretary Vilsack accomplished what few....More

Greatest bull market in the U.S. economy is the beef business

Comparing year-to-year averages, almost any class of cattle is up 25% over last year, with the majority up 30-50%....More

What’s the greatest Christmas gift of all?

I think it is one of the unique and truly great things about agriculture that at the busiest and most challenging times we tend to gather around our....More

Sponsored Introduction Continue on to (or wait seconds) ×