Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Will your vote be for the candidate of choice or the lesser of two evils?

With historically high negatives for both candidates, there is a tendency for people to just want to sit this one out, or simply vote for who they....More

Let’s talk big picture: Why do you ranch?

A chance conversation leads one BEEF columnist to a philosophical look at why he ranches....More

Low cost or high output? Can’t we have both?

Pounds, breakevens and a whole host of financial measures are all important but none of them, by themselves, is the silver bullet. Profitability is....More

Consumers are cynical. Is that our fault?

By its very definition, niche markets cannibalize the larger main market. But in the case of the food industry, it is not only cannibalizing the pie....More

This is not just another article on time management

The one thing all the experts forget to tell you is that for most of your life, you just get busier and somehow time just seems to go faster. Let’s....More

Is it time for cattle producers to start looking forward to 2020?

Many voters may be looking forward to Election Day simply to put 2016 behind them so they can look forward to 2020....More
Very little methane

There's livestock emissions then there's hot air

Genetics and technology will help cattle producers take the lead in the environmental debate....More

Finding the economics of change in the sustainability and climate change debate

Consumers vote with their dollars every time they buy a product, and those votes will ultimately define and dictate what sustainability and climate....More

Go big, then go small when planning your ranch’s future

Our ranching teams are smaller but they tend to be made of family, and that is why small businesses are the ones that change the world. Are you up to....More

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